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Headquarters
Remote
Job# 65154BR
Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.
Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it’s like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together – as they grow as individuals. If these words resonate with you, we should talk.
The Client Attraction team exists to reinvent how Edward Jones brings new clients into the firm and connects them with the right financial advisor and branch team. Our mission includes:
Attract highly qualified investors to our branches by building brand familiarity and consideration nationally and engaging prospective clients locally and developing increasingly targeted approaches to media and advertising.
Develop strategies and turnkey tools that enable branch teams to acquire more qualified clients with greater efficiency.
Within Client Attraction, the Targeted Media and Channels team is responsible for developing and executing the strategies and plans that drive familiarity, consideration and connections of new clients to branch teams. The Digital Marketing Channel Manager role will be responsible for the development, execution, and performance analysis of the paid media campaigns that drives measurable results for the firm.
Responsibility Summary:
Collaborates with agencies, vendor partners, and internal teams on the development and execution of media strategy, plans and analysis of performance across all paid media channels at a national, local market and branch team level (Programmatic, display, Youtube, podcasts, digital audio, social media, paid search, native, OTT, etc…)
Partners cross-functionally to build and integrate strategy across paid, owned and earned channels
Defines, implements, and measures performance of all digital marketing campaigns, customer journeys, and paid media channels against established objectives (ROI and KPIs).
Identifies trends and insights against performance and makes recommendations and/or optimizes spend accordingly for the channels
Advance effectiveness of paid media through audience targeting to ensure reaching optimal prospective clients
Develops plans, executes, and measures paid media test and learns as needed to drive greater impact for the firm/branch teams and enhance channel mix
Collaborates with internal teams to create optimal landing pages and user experiences.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes the user funnel.
Brainstorms new opportunities for client attraction and lead generation strategies through digital marketing.
Evaluates emerging digital marketing channels and technology.
Supports development of the paid media analytics dashboards, MMM/MTA models and optimization strategy.
Supports development of firm and branch team communications regarding education and updates to the paid media program.
At Edward Jones, we value and respect our associates and their contributions, and we recognize individual efforts through a rewards program that promotes a long-term career, financial security and well-being. Visit our career site to learn more about our total compensation approach, which in addition to base salary, typically includes benefits, bonuses and profit sharing. The salary range for this role is based on national data and actual pay is based on skills, experience, education, and other relevant factors for a potential new associate:
Hiring Minimum: $76,798
Hiring Maximum: $130,764