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Job Description:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.
Reporting to the VP of Communications Operations, the manager of social media strategy will develop a strategic framework for the use of social media to enhance and accentuate company-wide initiatives, amplify the brand and enhance the company’s reputation through multiple social handles and channels.
Responsibilities
-Develop, implement and manage the corporate social media strategy
-Define most important social media KPIs
-Manage and oversee social media content
-Measure the success of every social media campaign
-Stay up to date with latest social media best practices and technologies
-Manage a day-to-day social editorial calendar for social media channels and drive participation
-Protect the organization and its brands by responding to issues that arise in social media
Skills and Experience
5-8 years of social media background, preferably in a corporate environment
Demonstrated experience developing social media strategy for complex, matrixed, global organizations.
Storytelling and messaging experience
Communication strategy and planning
Reputation, risk and crisis management
Brand management background
Traditional and digital media experience
Deep understanding of social media channels
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation” in the subject line.
Business Area: COMMUNICATIONS
Job Category: Communications/PR Group
Req ID: 31723