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Dell provides the technology that transforms the way we all work and live. But
we are more than a technology company — we are a people company. We inspire-
challenge and respect every one of our over 100-000 employees. We also provide
them with unparalleled growth and development opportunities. We can`t wait for
you to discover this for yourself as a SEO Marketing Analytics Lead on
our Global Marketing Comms team in Round Rock- TX.
Dell Technologies is seeking an SEO Marketing Analytics Lead. The ideal
candidate will help drive organic search results through thoughtful- optimized
processes- analytics and measurement- and high-impact marketing campaigns
across consumer- gaming- and small business segments on Dell.com. The right
candidate feels passionate about finding the story in the data
Responsibilities:
Execute organic search campaigns- collect and analyze data- and continuously improve our organic search progra
Translate self-developed organic search reports into actionable insights that drive decision-making for the marketing and eCommerce organizatio
Build and manage a robust dashboard that measures organic search KPI|s for Dell.com
Proactively identify data-driven trends and opportunities to improve performance
Maintain clear communication with team members and share optimization insights
Analyze business trends and targeting new business growth opportunities
Deep experience tracking- measuring and analyzing online channels
Manage weekly organic search BMS calendar
Work with internal partners to conduct keyword research and mapping to dell.com pages
Analyze search and online data in order to develop recommendations on areas for optimization
Analyze website data for a clear window into site performance- user behavior and where the site can be optimized
Requirements:
Experience in making data-driven decisions and driving business transformation initiatives
Exceptional analytical and quantitative skills with great attention to detail
5+ years digital marketing analytics experience or related experience
Bachelor|s degree is required
Familiarity with BI Tools- Tableau- Excel- Adobe Omniture- Brightedge and website analytics
Excellent written and verbal communication skills
Excellent project management skills- especially in a dynamic cross-functional environment
Benefits
We offer highly competitive salaries- bonus programs- world-class benefits-
and unparalleled growth and development opportunities — all to create a
compelling and rewarding work environment.
Dell is committed to the principle of equal employment opportunity for all
employees and to providing employees with a work environment free of
discrimination and harassment. All employment decisions at Dell are based on
business needs- job requirements and individual qualifications- without regard
to race- color- religion or belief- national- social or ethnic origin- sex
(including pregnancy)- age- physical- mental or sensory disability- HIV
status- sexual orientation- gender identity and/or expression- marital- civil
union or domestic partnership status- past or present military service- family
medical history or genetic information- family or parental status- or any
other status protected by the laws or regulations in the locations where we
operate. Dell will not tolerate discrimination or harassment based on any of
these characteristics. Learn more about Diversity and Inclusion at Dell here.
Job Family: Marketing Job ID: R043138