Travel Required?: Travel – 25% of time
Date: May 13, 2022
Remote working option during the current situation
Relocation Assistance Offered Within Country
# 124900 – Topeka, Kansas, United States
Hill’s Pet Nutrition invites you to apply and become our next Professional Digital Engagement Manager!
In this role, you will coordinate digital strategy and execution across Hill’s paid and owned channels for our professional audience segment. This role will handle and optimize Omni-channel digital media and content (social, search, CRM, web, mobile, etc) in partnership with brand marketing, platform product owners, and our professional veterinary affairs team.
Principal Duties and Responsibilities:
Content Strategy & Management
Own the full brand experience for our professional audience. Responsible for developing and presenting clear omnichannel engagement plans, including ecosystems, customer journeys and communications calendars as well as partnering with our 24/7 Content Team to demonstrate target audience insights, search data, CRM data and more to develop and run content across the professional journey. This role works cross-functionally across brand, Professional Veterinary Affairs (PVA), and digital teams to ensure our go to market strategies with the professional audience are consistent.
Activation & Optimization
Run activation of content on owned channels including site/platforms, social, search, and CRM. This includes the management of a professional Facebook group in partnership with our PVA team and LinkedIn in partnership with Corporate Communications.
Insights & Analytics
Collaborate with the Insights & Analytics team and agency partners to develop reporting and insight analysis on always-on programs. Including but not limited to, platform reporting, web reporting and Brand Lift Study analysis. Supervise social media discussion on the category, competitors and brand using social listening tools. Share regular performance updates and help define standard methodologies to scale to global markets.
Test & Learn + Best Practices
Track industry and platform trends, and interpret these for business needs and opportunities to help drive engagement. Build test & learns for new technologies and capabilities in the space to be rolled out to other teams. Bring to bear partnerships with major platforms to build learning agendas and take advantage of beta opportunities for the brand. Provide education and best practices to internal and global teams.
Education/ Experience Requirements
Basic qualifications include: Bachelor’s Degree required in Marketing or related field with 3-5 years of digital or content marketing.
Preferred qualifications include: MBA applicable.
Areas of Skills/Knowledge/Abilities
Deep knowledge of social platform best practices
Experience building organic and paid content that works across a variety of channels and platforms
Familiarity with SEO, paid media, and CRM touchpoints
Ability to work cross-functionally and handle simultaneous projects
Strong communication and interpersonal skills
Ability to make data-driven decisions
Understanding of agile methodology and process
Ability to thrive in a digital innovation culture, while dealing with ambiguity and evaluating trends in the changing landscape
Strong Project Management skills
Proven record of work with marketing teams and build brands
Experience with Adobe Creative Suite a plus
Experience with Salesforce Marketing Cloud a plus
Expected percentage of travel: 25%
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Hill’s Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Work that matters, fueled by passion for pets! At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets.
HILL’S® Prescription Diet® therapeutic pet foods, HILL’S® Science Diet® and HILL’S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries. To learn more about Hill’s and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject “Accommodation Request” should you require accommodation.